One of the most frequently asked questions we get is, “Should values be my personal values or the values I see for my business?” The answer is your values should be the same or at the very least, aligned. Otherwise you are potentially sending conflicting messages and are headed for chaos.
Take a word of advice from Jesus Christ regarding the wise man and the foolish man: “Therefore whosoever heareth these sayings of mine, and doeth them, I will liken him unto a wise man, which built his house upon a rock. And the rain descended, and the floods came, and the winds blew, and beat upon that house; and it fell not: for it was founded upon a rock. And every one that heareth these sayings of mine, and doeth them not, shall be likened unto a foolish man, which built his house upon the sand. And the rain descended, and the floods came, and the winds blew, and beat upon that house; and it fell: and great was the fall of it.” Matthew 7:24-27 King James Version (KJV)
Your values are the ROCK your business is built upon. Are your values for your business consistent with your personal beliefs? What message are you sending to your customers or clients? Do they know what you stand for when they see you out of the context of your business?