It was a vision, a hope, a dream. One moment it was clearly in sight and moments later the clouds and fog rolled in and the vision was gone. Uncertainty overtook hope and doubt crept into the thoughts where dreams once lay. It was paramount to take those wispy initial thoughts and solidify them into a firm foundation that would stand firm during the darkest storm.
With ideas tumbling around, it can be hard, but not impossible, to build that foundation alone. Good business advisors play an important role in sorting out and guiding the discovery process. Either alone or with assistance, start now to discover or rediscover what your purpose is in this new world.
- Define key words that will form the building blocks of your foundation– Vision, Mission, Values, and Purpose.
- Select four – six values that are vital to you and your organization.
- Based on the values, develop your mission, vision, and purpose statements.
- Finally develop strategies to achieve your vision though execution of your mission while staying true to your purpose.
The dream will become a reality when built upon a firm foundation.
Tonight, two days before Christmas, I witnessed a miracle. There is no other way to explain the coincidence surrounding the incident.
I was the fourth car waiting in a left hand turn lane. When the green arrow indicated we could safely turn, the cars in front of me didn’t move and one of the drivers impatiently honked his horn. It was then that I noticed the first car in the lane had changed his, or her, mind and was pulling into the right hand lane. Just as they finished the awkward maneuver, a semi-truck barreled through the intersection. The truck definitely didn’t have a green light or the right-of-way. I am absolutely positive that if any of the cars in my turn lane had been in the intersection at that point in time, they would not have survived the impact.
That car in the wrong lane, stopped traffic in both lanes long enough to save our lives. To that unknown stranger and to a loving Heavenly Father, I say thank you and Merry Christmas.
November honors veterans the fist week in November with Veteran’s Small Business Week – supporting our veterans is a great way to say thank you.
The last Saturday in November is Small Business Saturday® – a day to celebrate and support small businesses and all they do for their communities. Please remember to support your local small business by shopping at a small business.
As a shopper, you can participate by shopping at the small businesses in your area.
As a Small business owners, you can be prepared and put your best foot forward on the last Saturday in November. You can host and event and serve cookies and warm cider or holiday punch or join in a community hosted event. Offer a special and rally your friends and neighbors to join you.
There is more information about support from American Express at https://www.americanexpress.com/us/small-business/Shop-Small/
The program is sponsored by the SBA – Small Business Administration so look through their site for my information. http://www.sba.gov/smallbusinesssaturday
While I often wonder if exceptional service will become a thing of the past, I am reassured by the exceptional support received at two different Microsoft stores in the past six months. Both were the result of dropping a Surface and breaking the screen. One entrepreneur had a Service Plan and one didn’t. Both owners received fast, efficient, and exceptional service with no interruption in connectivity or work. Both were extremely happy with the results!
Small Businesses have always excelled at exceptional service, but Microsoft has demonstrated twice that they are committed to customer service as well. So service comes in small and big packages. Thank goodness!
With all the amazing applications on our cell phones, life is getting easier. For instance… business card scanning.
When I was at a conference recently, I watched a young woman scan my business card into her phone. I regret that it wasn’t easy! Not because the software wasn’t scanning, but because my pretty business card was not designed to be scanned into the phone.
Not only do our web sites need to be responsive (the word that says it will look great on a phone,) but our business cards need to be designed for our phones as well. From print to electronic.
From my experience, the rules are simple.
- Don’t use an unusual or script font for your name and other vital information.
- Don’t use light lettering on a dark background, such as white on black.
- Don’t use shiny paper. Too much gloss throws the scanner off.
- Don’t crowd the text; put long descriptions on the back side.
Pictures, colors, fancy or plain paper, horizontal or vertical design didn’t make a difference. So have fun and be unique, BUT…
Bottom Line: Going forward, you want your business card clear enough to be scanned into your customer’s phone. For the more technical wizards, don’t forget your QR Code.
What did I finally buy for a bank-breaking $5; ABBYY Business Card Reader (Android and iPhone versions exist)
What an improvement over the one I tried to use ten years ago.
I have no excuse for my ignorance but myself. I walked out of the Lake Villa library today and two flyers on a rack caught my attention – Mining Census Records and Make Your Own YouTube Video. As an SBDC advisor, I need to know how to do both, plus I had just learned that the Library has a free Notary Service when they are open. I feel like I just hit a home run! Check your library today, you may hit a home run too.
My first real job was programming COBOL. (Don’t try to guess how old I am.) I remember vividly the first object-oriented program I wrote; I had to rewire my brain.
Blended Learning is just like that I have to rewire my brain. In the fall (2013) I taught a blended class. But, although it was blended, it wasn’t integrated. I hadn’t rewired my brain. I need to integrate!!!
“Falling is the only way to learn how to fly”
From P&G’s Pamper Commercial